ORIELSKINCARE
01 — IDENTITY & MOCKUPS↗Oriel
Skincare · Brand identityA window. A ray of light. A quieter kind of skincare.
Oriel — Brand mockups
Available for logo & brand identity projects
Good brands start
with a clear idea.
I design logos and visual identities that stand apart, work at every size, and feel consistent everywhere.
Explore selected work ↘Independent design portfolioThoughtful marks. Useful systems.
Selected work / 03
Self-initiated concept projectsMargin
02 — IDENTITY & MOCKUPS↗Margin
Technology · Brand identityAn AI meeting-notes identity, built around one useful line.
Margin — Brand mockups
kilnCOFFEE ROASTERS
Kiln
Coffee roasters · Brand identityA modern coffee identity with warmth at its centre.
Kiln — Brand mockups
Oriel Behind the identity+
The challenge
Skincare branding leans on leaves, petals and water drops. The brief was a calm, refined identity without those clichés.
The concept
An oriel is a window that lets light in. A paned window crossed by one ray gives the identity its focus. The hand-drawn monoline logotype echoes the window frame.
#1E1B19#F5F2EC#E8DFD3#B9806B
Margin Behind the identity+
The challenge
AI products look alike: purple gradients, sparkles, brains. The brief was an identity that feels clear, serious and human.
The concept
The margin is where notes get written. The left stem of the M becomes a vermilion margin line, separated by a thin gap. That same line carries through the system.
#14181F#F4F5F2#E4572E
Kiln Behind the identity+
The challenge
Coffee branding repeats beans, steam and vintage badges. The brief was a calm, modern mark that stays recognizable at small sizes.
The concept
A solid circle with an arch-shaped opening: a kiln door that also echoes the n in the name. The descriptor Coffee Roasters makes the category clear.
#1F1D1B#F6F3EC#D08C2E
All three projects are self-initiated concept work for fictional brands. Logo systems are vector artwork. Scene mockups are AI-assisted renders. Original mockups and identity artwork are shown inside each project.
ABOUT & APPROACH
Less decoration.
More distinction.
I start from what a category repeats, then design away from it. The result is a clear mark and a practical identity system you can use across packaging, cards, social and web.
Tell me what you're building ↗What I make
01Logo design↗
02Brand identity↗
03Logo redesign↗
04Vector conversion↗
05Typography & color↗
06Brand applications↗
From brief to brand.
A clear process, all the way through01
Brief
Who it is for, what is wrong with the current look, and what to avoid.
02
Concepts
Many quick ideas, narrowed to two or three worth building.
03
Build
The chosen idea built on a grid with exact measurements.
04
System
Logo versions, colors and type, tested small and in one color.
05
Application
Packaging, cards, web and social, so you see the identity in use.
Primary, stacked, icon, one-color and reversed logos.
Tested at 64, 48, 32 and 24px.
Organized SVG, PDF and PNG files.
HAVE SOMETHING IN MIND?
Let's make
your mark.
Starting fresh, refining an existing logo, or rebuilding a PNG as clean vector files? Tell me about your brand and what you need.